Filter One: I Know the Problem
The limitations imposed by one’s preconceptions significantly narrow the range of plausible answers, undermining creativity. By embracing one’s assumptions and challenging the core of the problem, it is possible to identify new and innovative ideas. This was demonstrated by the insight gained from understanding that bank customers desired access to cash instead of wanting longer banking hours. Avoiding hasty assumptions is crucial since it is equivalent to failing to read the question before answering an exam. Such a mistake carries the potential of arriving at the incorrect conclusion.
It takes courage to challenge one’s preconceptions, since it involves admitting that one’s beliefs may be incomplete or flawed. However, it is necessary in order to broaden one’s perspective and find novel solutions. Successful innovators have been able to deconstruct problems and reframe them in unexpected ways. For example, the inventor of the Post-it note was trying to create a strong adhesive, but instead discovered a weaker one that could be used for temporary notes. By being open to unexpected solutions, we can find new approaches to old problems and create breakthrough innovations. Ultimately, the key to overcoming the limitations of preconceptions is to remain curious, flexible and willing to learn
Filter Two: I Know the Solution
The utilization of the “I know the solution” filter occurs when an individual presumes they possess the ability to solve a particular issue or have knowledge of the solution. It is important to note that this filter is distinct from the “I know the problem” filter, although they may be employed concurrently.
The “I know the problem” filter is used when an individual believes they understand the root cause or source of an issue, but may not necessarily have a solution in mind. The “I know the solution” filter can be helpful in situations where quick resolution is necessary, but it can also lead to a lack of collaboration and consideration of other perspectives. It’s important for individuals to be open to other possibilities and solutions, even if they believe they have the answer. In this way, the “I know the solution” filter can be a helpful tool, but only when tempered with humility and openness to other viewpoints.
Filter Three: I Live in the Real World
When Albert Einstein developed his theory of relativity, he innovatively envisioned himself chasing after a beam of light and mapped out his journey. Our thought patterns are often influenced by the reality we perceive. For instance, in an exercise to generate ideas for a new tourist attraction, when asked to suggest alternative hours of operation, group members typically filter their ideas through common operating hours, resulting in a mundane list lacking originality.
However, if the group were to ignore their preconceived notions of typical operating hours and conjure up innovative alternatives, their list would sparkle with newfound creativity. Although some of these ideas may not be practical, the list would harbor novelty and imagination. For example, setting operating hours during a full moon may lead to unique nighttime surfing competitions aptly named Night Surfari. Similarly, opening the attraction for only the first fifteen minutes of every hour could create a smoother flow of visitors. By letting go of the expectations of reality, the ideas that surface may be offbeat, distinctive, and captivating.