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The Free Association Technique

Go Back The Free Association Technique Elicit Breakthrough / Reframe Performance  To fully access your creative potential and generate more innovative ideas, you must tap into your intuition and engage in free association. This involves connecting seemingly unrelated objects or concepts, much like the Six Degrees of Kevin Bacon game. Using the morphological matrix, you […]

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The Difference Between Optimists and Pessimists

Go Back The Difference Between Optimists and Pessimists Elicit Breakthrough / Reframe Performance Our thoughts and perceptions have a significant impact on the outcomes we experience. Individuals who are optimistic and those who are pessimistic have differing perspectives on the world. Individuals may interpret the same event differently and express varying descriptions of the experience.

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The Best Kind of Optimism

In early academic discourse surrounding optimism, it was posited that optimists tend to assume responsibility for positive outcomes while attributing negative events to external factors, with pessimists displaying the opposite behavior. For instance, in the example of Mike and Ashley, Mike credited himself for the successful barbecue but externalized blame for his gastrointestinal distress onto

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